In designing the latest watch for Italian accessories brand NAVA, British designer Benjamin Hubert took on the task of challenging the conventional notion of watches. It is obvious by looking at the finished product that there are several elements which give this watch a distinct aesthetic. The first thing that jumps out at the eyes is the 3D face, constructed like a fan, showing time without the need for bars or numbers. The second unique feature comes in the form of a revised strap closure, eradicating the use of buckles. The last detail is slightly subtle, yet serves a great purpose, especially in the summer season. The corrugated underside of the polyurethane wristband helps to ventilate, thus minimizing the development of sweat. There will be four versions of these watches available from NAVA in the near future.