Ceded from the original premise where a select group of retailers had their inputs materialized into adidas Originals footwear (hence the name "consortium"). The reinvigorated adidas Consortium project made decidedly different approach and engaged with the end users rather than the storefronts which sold them. The outcome was five individuals - Kate Moross, Jim Thompson, Aloe Blacc, DJ MURO, and Qoute, with various interests, goals, backgrounds, and etc... Thus, the upcoming adidas Originals Consortium - "Your Story" Collection is of celebrating individuality and diversity, much like the ethos of London 2012 Summer Olympic Games.
In telling their stories, adidas Originals turned back time and wiped clean each involved models. Essentially clean slate, much like last season adidas Originals Consortium "Tabula Rasa" Collection, each of the five designs comes to life through a "before" and "after" sequence on equally impressive complementary backdrops. For those who wants to view the design in person, the first five will be available starting Saturday, May 19th.
Release Date: May 19th, 2012 (Saturday)
Jim Thompson of Sydney label Three Over One sticks to his uncomplicated design aesthetic on the Matchplay. Thompson looked back through to the Adi archives of Track & Field shoes of the 30â€²s as inspiration. Using black waxed leather for the upper giving the shoe an overall vinatge look. The matching Pigskin suede toe-box adding that extra attention to detail whilst the lack of inner-ling gives the shoe a hand-crafted feel.
Kate Moross's love all things geometric has earned her a solid reputation in the creative industry. Her distinctive style has her partnering up with Adidas Originals paying homage to the Olympics in her own way. The shoe is made of a suede grey upper with reflective triangles covering the shoe (some in the Olympic ring colours). With a grey midsole and grey laces, bright green fabric loop tag sits on the heel and a red loop tag on the tongue with Kate Morros.
Muro brings his bold and what he describes as "aggressive' version of the Pro Shell with strong, deep colour choices of dark green with red pops. The shoe features a black suede upper with green jersey material on the ankle padding that features engineered stripes reminiscent of a track tops cuff. Muro's skull and crossbones logo sits on the heel for a tough looking street shoe that represents Tokyo.
Representing L.A is singer/songwriter Aloe Blacc. He has partnered with Adidas Originals to bring his own memories of the Olympics on the Decade Hi. The ox blood premium leather upper is suggestive of African soil whilst the translucent gum outsole represents the bare foot of Blacc's inspiration, Ethiopian gold medalist and marathon runner Abebe Bikila. A de-bossed logo of Aloe Blacc's sunglasses and bow tie sits on the inside of the tongue loop tag.
Berlin native and sneaker collector Quote is passionate about the ZX500, remaining loyal to the 80â€²s original using a mix of suede and mesh materials. This muted colurway is influenced by the blue and white striped track of the Berlin Olympic stadium where his favourite football team are based, the Olympic colours are incorporated nicely on the outsole of the shoe. On the inside of the tongue's loop tag sits a fist tattooed with Quote's namesake.