adidas SLVR Footwear Collection – Spring/Summer 2012

By - May 15th, 2012

Under the fashion centric banner of adidas SLVR, the trefoil brand presents a footwear collection for Spring/Summer 2012 that’s inspired by the sport of fencing. Dirk Schoenberger, creative director of the sport style division at adidas, once observed, “When I’m in Berlin and I see how the young guys and girls are dressing, none of them are wearing sneakers anymore. So you think, if these are the target consumers, and we are only selling sneakers, well, what are we going to do?” The answer to that question is essentially the whole of adidas SLVR, which blends fashion with sport — in this case, the rarefied world of fencing, which explains the clean lines and lightly netural color palette. Standouts from the range include the High Top Buckle and High Top Lace in canvas or leather builds, or the Summer Cup canvas sneaker with patent leather heel for added flash. The collection is available now at select retailers and online. via: