Knowing full well the reactions they will receive, Nike Sportswear 21 Mercer did something quite intriguing this morning. A handful of unsuspecting shoppers walked into the store and found a lone Nike Air Foamposite One Galaxy sitting on the shelf. Yes, the store secretly restocked its inventory of the prized edition, the same ones that have caused such upheavals across the country just some months ago, overnight. No announcements, nor was there any email, tweets, text, and etc… Employees at 21 Mercer wanted a release much like how it was decades ago, when stores would simply put new sneakers out on display. At the same time, it is also a way to reward their staunchest supporters, who would swing by the store on a daily basis. Unfortunately, within an hour of its release, the store emptied out its entire stock. But do expect the store to repeat similar unannounced re-releases of other highly sought after editions from now on.
Photography By: Freshness Magazine