DQM Spring/Summer 2012 Collection Lookbook

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The Spring/Summer 2012 lookbook for New York’s DQM presents an array of images conveying a freewheeling vibe, with the guys enjoying drinks, posing with miscellaneous sports equipment, tools and weapons (that’s Gino Iannucci with a switchblade), and crafting sock puppets out of DQM-branded socks. The looks on display feature DQM’s accessible and wearable goods, made up of essentials including logo tees, twill shorts, chinos and woven shirts, plus a wide assortment of snapbacks and camp caps. The color palette is squarely in the understated range (look elsewhere for pastels or neon hues), maintaining DQM’s regular-guy aesthetic. The items are available now at DQM’s online store.

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