Nike Soccer – “My Time is Now” Campaign | Video

By - May 18th, 2012

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It was during the months that led up to the 2010 FIFA World Cup when Nike unleashed its “Write The Future” campaign, one which encompassed a most impressive list of cameos from Didier Drogba, Cristiano Ronaldo, Wayne Rooney, Landon Donovan, Ronaldinho, and even none soccer personalities like Kobe Bryant, Roger Federer, and Homer Simpsons. Now, two years later, Nike reveals a follow-up in the form of “My Time Is Now”. Ahead two of soccer world’s largest stages – the 2012 UEFA EURO CUP and the 2012 Summer Olympics in London, the new campaign highlights the rank and file of soccer’s best, Cristiano Ronaldo, Neymar, Andres Iniesta, Wesley Sneijder, Franck Ribery, Mario Götze, Mesut Özil, Yann M’Vila, Javier Hernandez, Danny Welbeck, as well as appearances by Pep Guardiola, Laurent Blanc, and LeBron James. However, the plot takes on a different tone with the inclusion of young, upcoming stars of the sport. Shot and superimposed onto a France vs. Holland game, new comers by the hundreds outflanked, even overwhelmed the familiar faces on the pitch, eager for their shot at glory and fame. But don’t expect any of the game’s current stars to go down without a fight, all to make an exciting prelude to things to come this summer.

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