A documentary short film by William Bradford tells the story of the Ford Icon Bronco through the words of Jonathan Ward, CEO and founder of the Icon 4×4. He details the origin of the project, with Ford reaching out to his company to build a singular Icon Bronco, and partnering with Nike, who had offered their support for Icon on the next R&D project. Bradford describes his company as one that’s passion driven, taking on the mission of the revival of classic industrial design. It’s seen in the high-end restoration of the Ford Icon Bronco, embodying both a piece of Americana and a labor of love. See the short film below.