A documentary short film by William Bradford tells the story of the Ford Icon Bronco through the words of Jonathan Ward, CEO and founder of the Icon 4x4. He details the origin of the project, with Ford reaching out to his company to build a singular Icon Bronco, and partnering with Nike, who had offered their support for Icon on the next R&D project. Bradford describes his company as one that's passion driven, taking on the mission of the revival of classic industrial design. It's seen in the high-end restoration of the Ford Icon Bronco, embodying both a piece of Americana and a labor of love. See the short film below.