Volkswagen – “Bug Run” | A Real Race with Real Bugs

By - May 30th, 2012

Volkswagen   Bug Run | A Real Race with Real Bugs

With a penchant to “think outside of the box”, advertising giant http://ddb.com” target=”_blank”>DDB went ahead and revived http://freshnessmag.com/2011/02/07/volkswagen-black-beetle-commercial-video/” target=”_blank”>the award winning 2011 commercial for Volkswagen Beetle, then added some real creepy crawlers to the mix. The product is the http://vwbugrun.com” target=”_blank”>Volkswagen Bug Run, a real race with real beetles. With Friday Night Lights‘ glam and http://espn.go.com” target=”_blank”>ESPN-esque animation, the bugs are set loose on a walled tracks within a miniature city. All the while, commentators enunciate colorful commentaries as audience members place bets on the outcome of each heat. No purchases are necessary though the bets are open to those living in Sweden and Denmark. And as for the beetles, they are treated royally with plenty of food, water, and rest in between each heat.

Volkswagen   Bug Run | A Real Race with Real Bugs
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