“Judicious” is a good way to describe accessories maker booq‘s marketing ethos. You will not find its products on the back cover of glossy fashion magazine or clever placement with the newest trendsetters. You will find them, however, are on the backs of code warriors strolling down New York City’s Silicon Alley of or a meeting among tech entrepreneurs in Palo Alto, where booq’s (pronounced as “Book”) products perform double duties quite well – a sturdy carry-all of a tech junkies daily needs and a stylish statement maker. The best example of this is the booq Cobra Brief.
Its all business right from the start, a 1680 denier ballistic nylon construction with weatherproof YKK zippers, with the exception of a rubberized bottom and silicon padded shoulder straps, there are no unnecessary appendages to its streamlined appearance. The same goes for the interior as well, with a quilted compartment for laptop and separate one for your other daily need. Placements are all thought out by designers with ease of access to everything. Stripes of Nappa leather tipped each open pockets to reduce wear and tear while the beige nylon twill lining assists in locating items faster. And during the unfortunate situation of losing one’s bag, booq’s Terralinq serial number within each of its product will help you to link up with a finder if the bag has been located.
The booq Cobra Brief is now available through the booq online store and selected tech product specialty retailers around the world.