Illustrator Stefan Glerum represents Amsterdam with his rendition of the Decade Hi for Consortium SS12 and his own tongue-in-cheek approach is evident. At first glance the exterior reveals a fairly subdued sneaker with a navy and white colour-way and a pop of red around the ankle collar. The upper is a combination of nylon and soft leather giving it added texture while the three crosses on the tongue are inspired by the Amsterdam city flag.
Bringing some humour to the sneakers are Glerum’s tucked away illustrations. The outsole features part of a drawing of a fuller-figured woman pole-vaulting, while the sockliner is a full version of the image capturing her in the amusing moment.
Creative Director of Happy Socks, Viktor Tell, teams up with adidas Originals to create his own fun version of the Matchplay. From the outside the silhouette looks low key with its mostly white canvas upper, but it’s the small glimpses of detail on the heel tab, ankle padding and inside the shoe that tell both the Olympic and Happy Socks stories.
The Stockholm native took inspiration from a Swedish air pistol champion, and this is achieved along the 3-stripes with bullet hole inspired dots. On one of the sockliners is a Trefoil target marked LUFTPISTOL (air pistol) and the other features a lid for bullets. The ankle padding and underside of the tongue feature more brightly coloured dots that make it characteristically Happy Socks.
Coming with a gregarious pair of socks and lace pack, the internal execution juxtaposes the downplayed Matchplay, giving some instant energy. An illustrated Viktor Tell appears on the inside of the tongue’s fabric loop tag.
adidas Originals has created the tenth shoe of the collection to celebrate their 20th year of involvement with the Olympics and an understated sneaker has emerged in the form of a BC silhouette. Inspiration is taken from the original Olympia with a simple black and white colour-way and tongue construction. Additionally, this version features Olympic ring inspired lace tips.
With Consortium’s select materials, the shoe feels instantly premium, but what makes this BC MMXII ultra special are the 20 sockliners that have been created marking 20 Olympic years with adidas, with images of key performance silhouettes from each year. Every pair will be assigned two random liners out of the selection.