New York-based 3sixteen introduces a preview video for its 2012 campaign. Directed by Kellen Dengler and featuring model Remington Guest, the black and white clip puts the focus on the brand’s premium denim, highlighted by a crisp 14.5oz selvedge Double Black variety woven from Okayama’s Kuroki Mill, as well as faded and repaired pairs that have seen plenty of wear and tear. Macro shots reveal the details that go into every pair, from 3sixteen branded rivets to the heavy duty natural leather patch by Tanner Goods. Minimally designed cotton work shirts and leather bracelets are showcased as well. Check out the clip below.