DQM – Summer Reel #1 | Video

By - June 12th, 2012

DQM   Summer Reel #1 | Video

DQM presents the video companion piece to its Spring/Summer 2012 lookbook. Echoing the lo-fi Polaroid aesthetic of the lookbook and shot and edited by Vic Sorvino, the short film, entitled “DQM Summer Reel #1,” has the look of a vintage 8mm film reel. It’s a playful look at the brand’s offering for the season, showcasing its signature basics like graphic tees, canvas shorts and snapback and camp caps. All tastefully low-key, and all necessary for summer. The throwback soundtrack, as well as brief skate footage from the streets of New York, are the icing on the cake. Press play on the video below.

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