adidas Originals Consortium “Your Story” with Viktor Tell of Happy Socks | Video

By - June 14th, 2012

adidas Originals Consortium  Your Story with Viktor Tell of Happy Socks | Video

http://sneakersnstuff.com/” target=”_blank”>SneakersNStuff paid a visit to Viktor Tell (creative director of the Swedish http://happysocks.com/” target=”_blank”>Happy Socks brand) to tell his particular story regarding his involvement in the http://freshnessmag.com/2012/06/05/adidas-originals-consortium-your-story-collection-drop-2/” target=”_blank”>adidas Originals Consortium – “Your Story” collection. The Olympics-inspired element of Viktor’s design for the Matchplay comes from Olympic air pistol shooting, of particular interest to the Swede as it was a fellow countryman who medaled in the sport at the age of 58. In terms of styling, Viktor concentrated on the laces and interiors, adorning them with bright colors and dots (representing bullet holes from the air pistol), as well as a tongue tag printed with his likeness (“a great ego boost”). Hear the rest of Viktor’s engaging story in the video below.

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