fragment 24 – 24 Hour Online Pop-up Shop

By - June 22nd, 2012

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There is no doubt that Hiroshi Fujiwara has become one of the huge influences in the street culture scene in Japan and around the world. Since the 80s, Fujiwara has helped to shape the street culture in Tokyo, eventually stepping up to influence the industry as well. fragment 24 is his latest project that targets the active smartphone users of today’s generation: a fast-paced online pop-up shop that changes every 24 hours. Fujiwara will introduce products that he finds interesting in shops and online auctions, with each product available for purchase within the 24-hour period. Expect a mixed bag of products on fragment 24, from ordinary items to rare pieces, and some exclusive products.

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