Nike Basketball – “The Ringmaker” Commercial | Celebrating LeBron James’ First NBA Championship Title

By - June 22nd, 2012

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Sideline critics, stadium hecklers, sports analysts, doubters and haters have all fallen silent tonight as LeBron James leads Miami Heat to the 2012 NBA Championship title. A quest nine years in the making, James had to finish in grand form with a triple-double and as the Finals’ Most Valuable Player. As chronicler of his career since his days as a young phenom, Nike and its Nike Basketball division created a TV spot to congratulate James’ success. Featuring a jeweler toiling away on a championship ring with a video montage of James’ basketball journey superimposed in the background, the ring was finally in completion last night along with a footnote that destiny is earned, not given.

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