Nike Sportswear Ice Cream Truck – Digital Camouflage Edition

By - June 25th, 2012

The arrival of summer to New York City only means one thing – the return of Nike Sportswear Ice Cream Truck. Not much alterations since its introduction last summer and subsequent sabbatical over the winter, the truck does have one addition – a brand new digital camouflage wrap in the exact likeness as the just launched Nike Air Force 1 Premium ’08 High-Frequency Digital Camouflage. Of course the change in appearance is for a reason, the mobile retail platform will be selling the much sought after AF1 30th Anniversary Edition. Plus, the newly revamped Ice Cream Truck will be only storefront to get Nike Sportswear “New York” graphic tee in digital camo print and a leather heart brooch made by participants to Nike‘s summer youth project in NYC. While it will stay within the newly opened Nike Rivington Court in LES for the time being, you can check on the truck’s location updates by simply following @NikeNYC Twitter feed.

Photography: Poe for Freshness