When it comes to formalities, Japanese society has one of the rigid traditions in the modern world. From the endless bowing to the art of business card exchanging, no gesture is overlooked. MEDICOM TOY has delved deep into the Japanese psyche to come up with the BE@RBRICK Greeting Pack. Consisting of four different BE@RBRICKS to represent different occasions – birthday, wedding, celebration, and apology – these will act as an alternative for the age-old paper cards. These 100% figures will be available from August at select MEDICOM TOY dealers around the world and through project 1/6 online shop in Japan.