ALIFE: Courtyard Session – Pepsi MAX x Kyrie Irving x Cheif Keef & French Montana | Event Recap

By - June 28th, 2012

The best way to describe it would be the term “Doubleheader”. After the Rick Ross, Omarion, Meek Mill, Wale, and Stalley brought down the house on Tuesday night for their ALIFE: Courtyard Session appearance, the crew worked quickly for another Courtyard Session yesterday night. While the paint on the wall was yet to dry completely, ALIFE successfully altered the Rivington storefront to welcomed NBA Rookie of the Year Kyrie Irving for the launch of ALIFE NBA R.O.Y. capsule collection, a line that will only be on sale at ALIFE New York retail location. To celebrate its launch, Pepsi MAX, the project’s lead sponsor, helped to open the evening with live performance by Cheif Keef & French Montana for another night of music and theatrics. In the meantime, you can get your own ALIFE NBA R.O.Y. tees and caps at ALIFE New York now.

158 Rivington Street | Map
New York, NY 10002
TEL #: 212-432-7200

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