Purportedly sighted on Mark Parker’s wrist when the Nike CEO presented the original Nike+ FuelBand back in January, most thought of the “transparent” Nike+ FuelBand to be Nike-exec only model, till now. Worn in public by tennis pro Serena Williams during her most recent appearance at Wimbledon, Nike officially announced the availability of Nike+ FuelBand “Ice” or in the clear colorway. Technically identically to the original FuelBand, the transparent encasement allows you to see the inner working of this technical marvel. Limited in production run, the ICE edition of Nike+ FuelBand will be available starting July 27th at NikeTown New York, NikeTown San Francisco, NikeTown London, along with Nike+ FuelStation at BOXPARK Pop-Up Mall, Selfridges department store, and New York’s 21 Mercer, all to celebrate the start of London 2012 Summer Olympics. The performance accessory will also be available on August 12th at NikeStore.com to mark the end of Olympic Games.
July 27th, 2012 (Friday) – NikeTown NYC | NikeTown SF | NikeTown London | Nike+ FuelStation at BOXPARK | Selfridges | 21 Mercer
August 12th, 2012 (Friday) – NikeStore.com