adidas – “Great Britain Take The Stage” | Video

By - July 5th, 2012

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adidas wants Britons from around the world to “Take the Stage” alongside their 2012 Summer Olympians in this fast-paced, fire-breathing ad spot produced by Jimmy Lee from creative agency Sid Lee. With shots of British athletes preparing for the “pride, pain, and performances that will mark one of the most important moments of their lives” mixed in with flashbacks to previous setbacks and public displays of patriotism, the 60-second spot builds to a rousing crescendo of a singular starter pistol shot at the starting line. Throughout the piece we see the extremely focused (and fit) British athletes wearing their Stella McCartney designed uniforms, which creatively integrate the familiar Union Jack worn by this year’s hosts. Click after the jump to view the entire ad from the “Take the Stage” campaign and prepare to feel that call to achieve greatness.

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