Swedish boutique footwear brand gram has just launched their Fall 2012 Collection, in time to get ready for the next season. Combining traditional shoe making techniques with modern reinterpretations, the line is as nostalgic as it is contemporary. High quality materials are selected for its durable properties, but also so that each footwear will age beautifully over time. An interesting note is their naming system, which is based on the weight of each footwear, such as 380g, 383g, 390g, and 420g. These shoes are already available at select gram authorized retailers around the world and at squarestreet in Hong Kong.