Levi’s Sta-Prest Collection – Fall 2012

By - July 16th, 2012

Levis Sta Prest Collection   Fall 2012

Levi’s runway show during February of this year wasn’t just about the denim giant’s introduction of new styles and collections. It was also a forum for re-acquaintance to a Levi’s classic, the Sta-Prest line. Introduced in the 1960s, Sta-Prest was the few first non-denim product line for Levi’s. It was also the collection’s unique property, as one of the first non-iron article of clothing, that helped to create a new market for Levi’s. Like so many new merchandise during the then Mad Men-esque era, marketers decided to alter the name phonetically from “Stay Pressed” to Sta-Prest. Comes in shorts, cropped and full length pants, the updated Levi’s Sta-Prest Collection for Fall 2012 is now available at select Levi’s flagships and its online store.

Levis Sta Prest Collection   Fall 2012

1 of 2