Teasers have become an integral marketing tool in today’s competitive landscape, and perhaps because the attention span of consumers has dramatically decreased in recent times. What ever the case, Hirofumi Kiyonaga, the head of the SOPH. empire, has commenced to release a video documenting the behind-the-scenes of the photo shoot for their lookbooks. These teasers are released just before the launch of their collection, and provide a visual appetizer to the upcoming season. Here is a look at the Fall/Winter 2012 collection video from SOPHNET.. Press play on the video below to watch the short clip.