For those who can’t wait for IKEA‘s 2013 print catalog, shipping to homes sometime in August, they’ll have access to a digital version launching on July 31st, as well as an IKEA Catalog App for smartphones and tablets featuring augmented reality. What this means is that users can scan pages from the print 2013 catalog (ones marked with a special smartphone symbol), which unlocks additional video and interactive content, including behind the scenes footage, 3-D models, how-to info and interviews with IKEA designers. The 2013 catalog also offers substantive changes, altering its format to acknowledge that people now live in multi-functional spaces. The upshot: the catalog will no longer divide the home into rooms.
Check out a preview video of the 2013 Ikea Catalog App below.