The skateboarding division of Swoosh Inc. has just unveiled its latest commercial, colorfully titled “Skate Every Damn Day.” The clip highlights a wealth of skate action plus interviews culled from Nike Skateboarding‘s social channels on June 21st during Go Skateboarding Day, featuring team riders Paul Rodriguez, Eric Koston, Sean Malto, Alex Olson, Stefan Janoski and Omar Salazar as they skate the streets of Shenzhen, China. The video is shot from the individual skater’s perspective, offering the viewer a taste of what it’s like to be one of the world’s premier skateboarders. The only way to get there? You guessed it, skate every damn day. Shot by Jon Humphries and featuring music from Diplo, the video can be enjoyed below.