The Fall/Winter 2012 collection from Junk Takahashi’s UNDERCOVER brand, dubbed “Psycho Color,” features unique promotional content that’s a far cry from typical print and online advertising. The ambitious undertaking involves a series of short films profiling eighteen individual women from Paris and Tokyo, each attired in pieces from UNDERCOVER’s Psycho Color collection, and representing different ethnicities, age groups and walks of life. The short films offer little in the way of narrative, and instead provide the viewer with the flavor and color of the women’s daily lives. The first six films can be viewed below. Check back here for the launch of the remaining films in the series.