While its questionable over the legality of this stunt by adidas Soccer, it is certainly entertaining. In celebration of the new AFC Ajax’s Home Kit, adidas along with creative agency Iris built a fictitious fitting room within the adidas Amsterdam store. As unsuspecting shoppers changed to the new jersey, the wall came apart to reveal a camera crew and players from Ajax congratulating them on their purchases. You certainly would not find this kind of marketing elsewhere except the libel-minded Europe. In the meantime, the new AFC Ajax Home Kit for 2012-2013 season is available at adidas retail locations and online store.