American Apparel Buys Warrior Of Radness | Video

By - July 24th, 2012

American Apparel Buys Warrior Of Radness | Video

The current economic condition certainly makes a few odd bedfellows, the most recent being the purchase of http://warriorsofradness.com” target=”_blank”>Warriors of Radness by http://americanapparel.net” target=”_blank”>American Apparel. Announced over the weekend, many first thought the haphazard email, titled “We’ve Sold Out! The Battle is over but the WOR has just begun”, as a prank from Rick Klotz, the founder of Warriors of Radness and http://freshjive.com” target=”_blank”>FRESHJIVE. It became obvious quite soon that the acquisition indeed took place when WOR models appeared in a subsequent video with Dov Charney, the irrepressible chairman of American Apparel, as confirmation to the deal. Needless to say, many asked whether the deal was right considering American Apparel barely survived through the abysmal market condition earlier this year. But maybe the infusion of WOR’s idiosyncratic collection is just what the brand really needs…

*NOTE* – Video contains NSFW materials

American Apparel Buys Warrior Of Radness | Video

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