PUMA Yard – Celebrating 2012 Summer Olympics in London

By - July 31st, 2012

puma yard 2012 summer olympics london will robson scott 06 PUMA Yard   Celebrating 2012 Summer Olympics in London

Opened only a day after the official start of 2012 Summer Olympics in London and PUMA Yard is already becoming a must-visit venue. Not far from the Olympic Park, PUMA Yard is within Boiler House, part of the Old Truman Brewery at East London neighborhood of Shoreditch. The sprawling pop-up concept brings a little bit of Kingston, Jamaica, to the heart of London’s industrial past with hefty portions of jerk chickens, Red Stripe, Kingston Bowl, and Montego Bay Brew. If you’re on the quest memorabilia, the PUMA Quad is on site as well, quipped with the newest PUMA Summer Olympics gears for sale. Getting a few inspirational vibes from the Games? There are plenty ping-pong tables for you to sharpen your paddle skills, or you can try to beat the fastest man in the world, Usain Bolt, in the 20-meter Everyone Can Bolt Speed Test. When the athletes return to the Olympic Village at night, things really liven up at PUMA Yard instead with live music and a rotation of performances.

Doors at PUMA Yard open everyday from Noon for the afternoon session and 7 pm for the evening session. While admission is absolutely free, a reservation ticket is still required to get in.

PUMA Yard
The Boiler House at Old Truman Brewery
152 Brick Lane | Map
London E1 England

Event Dates: Now – August 12th, 2012 (Sunday) | Opens at Noon & 7 pm daily

Photography by Will Robson-Scott

If We Build It, They Will Come – The PUMA YARD

  • 300 meters of festoon lighting create an inviting glow
  • 315 square meters of grass in the BACK YARD provides the perfect hang-out spot
  • Test your top speed on 20 meters of running track at the PUMA Speed Test
  • There’s no chance of missing the cool cat with 247 PUMA cat logos onsite
  • Bob Marley’s spirit burns brightly with more than 151 posters of the reggae legend
  • PUMA YARD was the brainchild of PUMA and event production/management partner innovision.

We’re Hardly Able to Contain Our Excitement – The PUMA QUAD Container Unit

  • Built from 5 shipping containers
  • Offering 90 square meters of sales space and 30 square meters of storage
  • Kick back and relax on 120 square meters of top deck party space
  • Set-up requires 4 days construction and 2 days for retail stocking and merchandising; breakdown takes 3 days
  • Kit yourself out in Jamaican-inspired PUMA performance and lifestyle gear and don¡¦t forget to grab the PUMA Cedella Marley specialty collection
  • Open daily in the PUMA YARD from 12:00-21:00
  • The PUMA QUAD was conceived by PUMA and design partners LOT-EK and Kubik

Good Eats and Cool Drinks

  • 3000 jerk chickens were ordered for opening weekend
  • Freezers are stocked with 4 TONS of ice
  • 300 litres of Kingston Bowl & Montego Bay Brew being prepared & infused in advance
  • 2500 limes have been stocked
  • 8500 cans of Red Stripe are on ice¡Kchillin’
  • The Jamaican Mule cocktail is trending as the best seller
0 PUMA Yard   Celebrating 2012 Summer Olympics in London 0 PUMA Yard   Celebrating 2012 Summer Olympics in London 0 PUMA Yard   Celebrating 2012 Summer Olympics in London

puma yard 2012 summer olympics london will robson scott 01 PUMA Yard   Celebrating 2012 Summer Olympics in London

puma yard 2012 summer olympics london will robson scott 02 PUMA Yard   Celebrating 2012 Summer Olympics in London

puma yard 2012 summer olympics london will robson scott 03 PUMA Yard   Celebrating 2012 Summer Olympics in London

puma yard 2012 summer olympics london will robson scott 04 PUMA Yard   Celebrating 2012 Summer Olympics in London

puma yard 2012 summer olympics london will robson scott 05 PUMA Yard   Celebrating 2012 Summer Olympics in London

puma yard 2012 summer olympics london will robson scott 06 PUMA Yard   Celebrating 2012 Summer Olympics in London

 

0 comments