New Balance Experience Center – Celebrating 2012 Summer Olympics in London

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In addition to the PUMA Yard at Shoreditch part of London, New Balance launched its Experience Center within the Millbank Tower along London’s River Thames as a celebration of the Olympic Games and the brand’s extensive history in the UK. With this year marking the 30th anniversary of manufacturing in its renowned Flimby factory, the unique retail space’s stellar location, complete with scenic overlooks of the city below, also features a number of special design notes throughout the space. They take the form of custom furniture pieces created by students at Kingston University, along with reclaimed wood from a 40-year old Scottish gymnasium used on the floors, plus bricks from century-old mills lining the walls. See more looks in the gallery below.

New Balance Experience Center

Millbank Tower

21-24 Millbank | Map

London SW1P 4QP England

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