adidas Originals – “all Originals Represent” Campaign Lookbook

By - August 1st, 2012

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Yesterday adidas Originals launched their latest campaign, kicked off in big fashion with a new film featuring a host of brand ambassadors from around the globe. Entitled “all Originals represent,” we see Jeremy Scott, Nicki Minaj, Big Sean, 2NE1, Derrick Rose, Kids These Days, along with DJ Mo Beatz and Sky Ferreira step-up to show us how express your real self, zooming into sidewalks from around the world to capture the spirit of people from Paris to Rio and New York City to Tokyo. The clip also features Minaj’s latest song, “Masquerade,” written specifically for the Melina Matsoukas directed film.

The campaign will encompass a range of media, including t.v. spots, digital, retail, and print pieces all to encourage individuals from around the globe to share their personal style and passion with the world. Check the video after the jump and click to the campaign’s homepage to learn more about their plans.

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