Jordan Brand – “This is Where it Starts”

By - August 3rd, 2012

Jordan Brand   This is Where it Starts

Stemming from its #RISEABOVE documentary films, Jordan Brand is set to debut its new “This Is Where It Starts” television campaign during tomorrow’s men’s basketball game against Lithuania. The ad is a nod to the global growth of basketball, depicting a rivalry between two players from different corners of the globe, whose drive and talents enable them to #RISEABOVE the competition. It’s an entertaining story in which two competing players trade victories throughout their careers, from college to the pros and ultimately the Olympic Games. Directed by Matthijs Van Heijningen, the commercial will air during events like volleyball, boxing, tennis, soccer and track and field. Check it out below.

Jordan Brand   This is Where it Starts
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