Nike Basketball 1992-2012 Nike Zoom Generation (2003)

By - August 6th, 2012

Nike Basketball 1992 2012  Nike Zoom Generation (2003)

As we inch closer to the August 12th Men’s Basketball Gold Medal game, Nike looks back to 2003 when King James reached one of his earlier career milestones: the arrival of his own sneaker, the Zoom Generation. The beginning of what is now a long line of sneakers made by Nike for Lebron, designer Aaron Cooper worked to build a shoe that was constructed from the inside-out to be comfortable for today’s “modern soldier” that battled on the court. The result is a pair of sleek, field-boot style sneakers that James himself stated were “the most comfortable shoes I’ve worn” and that also met his second criteria: a clean look. Lebron’s personality also made it into the design of the sole, which was inspired by his childhood love of lions with a tread pattern that reflected a claw digging into the dirt while on the chase. Finished with a newly-developed soft foam and full-length Zoom Air inserts double stacked at the heel, these shoes were everything LeBron dreamed of. Check out the never-before-seen sketches of the Zoom Generation after the jump and, while you’re at it, you can learn more about Nike’s “20 Designs That Changed the Game” in our RE-Fresh segment.

Nike Basketball 1992 2012  Nike Zoom Generation (2003)

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