Nike Innovation Hunt

By - August 7th, 2012

Nike Innovation Hunt

As important as innovation is within Nike‘s brand philosophy, the concept of fun likely ranks within the top five bullet points, possibly tucked in somewhere behind “performance” and “damn fine looks.” They’re all combined in the Nike Innovation Hunt, a project launched by Nike Japan to celebrate Nike’s Flyknit and Lunarlon stories. As the name suggests, the undertaking involves a scavenger hunt throughout Tokyo, in which the hidden objects are dressed in either Flyknit material or Lunarlon and finished in the always-distinctive Volt colorway (making them suitable for the Olympic Volt collection). The items to be scavenged include a fixed gear bike, dumbbell, traffic cone, skateboard and BE@RBRICK. See them in the gallery below, and discover more about the Innovation Hunt here.

Nike Innovation Hunt

Nike Innovation Hunt

Nike Innovation Hunt

Nike Innovation Hunt

Nike Innovation Hunt

Nike Innovation Hunt

Nike Innovation Hunt

Nike Innovation Hunt

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