Say what you will about the culture of sneakerheads, but beyond the launch event riots, hype, and outrageous price tags, the culture's core has a heart and a sense of camaraderie. One such occasion is the ongoing #NIKELETTER campaign by Nice Kicks.
It all started with letter by Matthew Walzer, a 16-year-old from Parkland, Florida. Aiming to become a journalist in the near future, Walzer writes for his high school newspaper, completing his Advanced Placement courses, and achieved a 3.9 GPA recently. Though enjoying life to the fullest like all peers his age, Walzer is unique in the sense that the teen lives with cerebral palsy, a nervous system disorder. Having to overcome most of his daily routines, there is one he needs assistance - tying his shoes. So in a compassionated letter to Mark Parker, CEO of Nike, Walzer asked the Beaverton-base firm to create a line of sneakers with a closure system for the physical challenged like himself.
When Walzer solicited the help of Matt Halfhill, founder of Nice Kicks, things got more interesting. To truly appreciate the scope of this cause, Halfhill decided to have "...a little bit of fun with it?" In his impromptu YouTube published at 3 am last Wednesday, Halfhill proposed that for every Twitter user who retweet the entry with a hashtag #NIKELETTER, Nice Kicks will mail a postcard to Mark Parker signed off by each participant. Halfhill's hope is to fill up a USPS truck and drop off all the postcards at Nike Headquarters in Beaverton. To take part in this great cause, simply retweet Nice Kicks' #NIKELETTER post with the hash tag.