Nike Basketball 1992-2012 Nike Hyperdunk+ 2012 (2012)

By - August 13th, 2012

Nike Basketball 1992 2012  Nike Hyperdunk+ 2012 (2012)

Nike‘s “20 Designs that Changed the Game,” in which the brand takes a look back at its most iconic basketball sneakers from the past two decades, concludes with a profile of the Nike Hyperdunk+ 2012. The creation of the shoe was the result of a concerted team effort, featuring contributions from Nike Basketball’s best designers — Eric Avar, Leo Chang, Tracy Teague and others — that utilized Nike’s premier innovations. Avar explains the development of the shoe as a self-imposed set of challenges: “We’re always trying to evolve platforms and technologies — can we make it more responsive, lighter, more natural motion? There is no finish line.” The upshot was the utilization of Nike’s landmark Flywire and Lunarlon technology in combination with Hyperfuse construction and the groundbreaking Nike+ Basketball. In practical terms, the Nike Hyperdunk+ 2012 is a shoe that offers lockdown support and lightweight cushioning, with a unique collar wrap for enhanced flex and stability, plus 3D-shaped midfoot shank for improved torsion and an outrigger for better balance during cuts. Best of all, the wearer is able to measure elements of his or her game, like jump height, hustle and quickness, thanks to a built-in Nike+ Pressure Sensor. In symbolic terms, the shoe is a testament to achievement through a willful pursuit of innovation and design excellence, with 20 rich years of experience to draw from.

Nike Basketball 1992 2012  Nike Hyperdunk+ 2012 (2012)

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