Designer Days at adidas HQ | Video

By - August 16th, 2012

Designer Days at adidas HQ | VideoEvery year, design teams from http://adidas.com” target=”_blank”>adidas offices from around the world come together at their corporate HQ in Herzogenaurach, Germany to do a bit of brainstorming on the trends and styles that will shape the year ahead. Called “Designer Days,” this annual week-long workshop was started by the man himself, Adolf ‘Adi’ Dassler, to help drive innovation, collaboration, and spur the creation of new product lines that continue to be faster, lighter, cooler, and smarter. The crew from http://crane.tv/#video/v/211157094466-f1833c7b/Jay-James-Picton-You-re-The-Sea” target=”_blank”>Crane.tv got a sneak peak at what its like to be a part of this internal design extravaganza hosted at adidas’ new 62,000 square meter office called LACES and had the chance to interview several key design directors and other corporate personalities that make the brand what powerplayer that it is. Check it out after the click. Designer Days at adidas HQ | Video

0 comments