Heineken has announced the launch of the highly anticipated Heineken Red Star tour. The annual summer music program is set to kick off in Chicago on Saturday, August 18th, with host Affion Crockett and performances by hip hop luminaries Nas and Pusha-T. Following Chicago, the tour make its way to Atlanta, D.C., New York, and Philadelphia, featuring artists Trey Songz, Kendrick Lamar, B.o.B, Rev Run and more. In honor of the tour, Heineken has collaborated with New York-based brands Rocksmith, Black Apple and New Era, along with the LA-based Diamond Supply Co., to create a set of limited edition t-shirts and snapback hats. Each piece is adorned with Heineken branding and the Red Star Access logo and is available in black, white, grey or green. “We are thrilled to collaborate with an authentic brand like Heineken,” says Dao-Yi Chow of Black Apple. “Heineken is about history and heritage, which inspired Black Apple to create a vintage style t-shirt that gives a nod to Heineken’s iconic red star and their Red Star Access program.”
The items will be available exclusively at Heineken Red Star Access tours stops. Check out tour dates below.
2012 Heineken Red Star Access Tour
8/18 Chicago Nas, Pusha-T, DJ Kiss
8/26 Atlanta Trey Songz, Kendrick Lamar, DJ MLK
9/08 D.C. B.o.B, Rev Run, DJ Ruckus
9/15 New York City TBD
10/13 Philadelphia TBD