PROJECT Show Las Vegas – Reebok Event with Dominique Wilkins, Allen Iverson, Tyga, Rick Ross, & Swizz Beatz

By - August 21st, 2012

For a brief moment yesterday afternoon, sneakers related press and media had the opportunity to see the unveiling of newest brand ambassadors for Reebok and Reebok Classics. Described by the label’s creative director, Swizz Beatz, as “The Elite Team”, members NBA great Dominique Wilkins and Allen Iverson, hip-hop mogul Rick Ross, and up-and-coming artist Tyga, talked about each of their personal experiences in relation to Reebok. For everyone on the panel, it was a time of fond memories, good times, and a common bond not usually found in brands, let alone sneaker labels.