Late last year, UBIQ unveiled a huge collaboration sneaker with Sanrio, namely the Hello Kitty Mascot Fatima. At that time, it looked like the collaboration was a one-off project, yet the two brands are back again this year for another Mascot Fatima drop. The winning formula has not changed, except that the Hello Kitty soft toys are produced in different color schemes. There is the original white/red version, contrasted by the new, all-pink colorway, both of which are scheduled to launch later this month. If you missed the previous pair last year, be sure to make a pre-order at atmos right now to secure your shoe size.