Sony Alpha NEX-5R Digital Camera

By - August 29th, 2012

Sony Alpha NEX 5R Digital Camera

It is still too early to tell whether Kazuo “Kaz” Hirai, the newly appointed CEO of Sony, can steer the multinational conglomerate back into a leading position in the industry. What is well known though is Hirai’s focus on creating the “One Sony” vision, a concept he reiterated during Sony’s presentation this morning at Berlin’ IFA 2012 consumer electronic trade show. Among the various new product announcements from Sony, Hirai unveiled the new NEX-5R digital camera.

The third iteration to the Sony Alpha NEX-5 compact digital camera system, the NEX-5R is nearly identical to the current NEX-5N. Both feature a 16.1 megapixel CMOS image sensor in APS-C size, though Sony stated the sensor within the NEX-5R is newly developed. And because of the upgrade, the NEX-5R boasts the new Fast Hybrid AF autofocus technology. One which can track and focus on a subject by utilizing 99 phase detection AF points, hence a performance like those on a digital SLR camera. Another new addition is Wi-Fi connectivity, a first for Sony’s mid-range camera line. Together with the new custom function dial (like that on the high-end NEX-7) and intuitive touch-screen LCD, photographer can easily upload images to their Android mobile devices and laptop via PlayMemories, a free photo-sharing app by Sony.

In silver, black, or white, the new Sony Alpha NEX-5R compact system camera will be available this October at around US$ 750 with 18-55mm kit lens, US$ 650 for the body only.

  • 16.1 Megapixel APS-C CMOS Sensor
  • BIONZ Image Processor
  • ISO 100 – 25600
  • 3-inch Xtra Fine 180° Tiltable Touch -Screen LCD Display with 921,000-Dot Resolution
  • Fast Hybrid AF Autofocus System
  • AVCHD Progressive 1080p HD Video

Release Date: October 2012

Sony Alpha NEX 5R Digital Camera

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