It is still too early to tell whether Kazuo “Kaz” Hirai, the newly appointed CEO of Sony, can steer the multinational conglomerate back into a leading position in the industry. What is well known though is Hirai’s focus on creating the “One Sony” vision, a concept he reiterated during Sony’s presentation this morning at Berlin’ IFA 2012 consumer electronic trade show. Among the various new product announcements from Sony, Hirai unveiled the new NEX-5R digital camera.
The third iteration to the Sony Alpha NEX-5 compact digital camera system, the NEX-5R is nearly identical to the current NEX-5N. Both feature a 16.1 megapixel CMOS image sensor in APS-C size, though Sony stated the sensor within the NEX-5R is newly developed. And because of the upgrade, the NEX-5R boasts the new Fast Hybrid AF autofocus technology. One which can track and focus on a subject by utilizing 99 phase detection AF points, hence a performance like those on a digital SLR camera. Another new addition is Wi-Fi connectivity, a first for Sony’s mid-range camera line. Together with the new custom function dial (like that on the high-end NEX-7) and intuitive touch-screen LCD, photographer can easily upload images to their Android mobile devices and laptop via PlayMemories, a free photo-sharing app by Sony.
In silver, black, or white, the new Sony Alpha NEX-5R compact system camera will be available this October at around US$ 750 with 18-55mm kit lens, US$ 650 for the body only.
- 16.1 Megapixel APS-C CMOS Sensor
- BIONZ Image Processor
- ISO 100 – 25600
- 3-inch Xtra Fine 180° Tiltable Touch -Screen LCD Display with 921,000-Dot Resolution
- Fast Hybrid AF Autofocus System
- AVCHD Progressive 1080p HD Video
Release Date: October 2012