SHFT – Bionic Yarn: Tyson Toussant + Pharrell Williams | Video

By - August 30th, 2012

the big shft bionic yarn tyson toussant pharrell williams SHFT   Bionic Yarn: Tyson Toussant + Pharrell Williams | VideoPharrell Williams points out that sustainable fabric does not need to feel like cardboard, and that is just the tip of the iceberg for sustainable textile company, Bionic Yarn, whose product is slated as the first high-performance eco-thread, which is made predominantly by recycling old plastic waste. The company has already worked with the likes of Moncler, Gap, and Topshop, to name but a few. SHFT caught up with the founder, Tyson Toussant, and business partner Pharrell Williams on exactly how this new technology works and applies to everyday garments. Click play on the video below to find out more about Bionic Yarn and its state-of-the-art textile.

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