Take a brief look back at his expansive career in the fashion industry, the great Ralph Lauren is truly a peerless maestro in the art form of reinvention. It started with an obscure sport of aristocracy, Polo, and an emphasis on the anglophile culture. Then there was Rugby, an elaboration of the "hip" of preparatory schooling and the "cool" of varsity sports. More recently its Denim & Supply, Lauren's amalgamation of country cowboy rustic vibe as well as urban street smart styling. Within the Americana staples of buffalo plaid, well-worn denim, and over-size knits, there are contemporary elements like trucker jacket, camo print goods, and contribution of DJ Avicii to serve as contrast.
The goods for the new season from Denim & Supply by Ralph Lauren are now available through Ralph Lauren boutiques and other fine retail locations.