Google Project Glass x Diane von Furstenberg – RTW Spring 2013 Collection | Runway Show

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Not just a fashion designer, many consider Diane von Furstenberg as an innovator too, including Google‘s Sergey Brin. But there was another reason why the co-founder of Internet’s largest search giant’s was at Furstenberg’s Mercedes-Benz Fashion Week New York runway show yesterday. To showcase the real-world application of Google Project Glass and the potential real-time, augmented reality usage, Brin outfitted several models with the device. Brin worked side-by-side with the label’s creative director, Yvan Mispelaere, and cadre of make-up artists and hair stylists to make sure each of the high-tech eyepieces coordinated with the outfits. More importantly, the presentation dispelled the notion of a cyborg-like visual appearance for users of Google Project Glass. In fact, models appeared to be matter-of-factly about the device and treated like any other fashionable accessories, albeit a very technical one.

Additional Photography by: Giovanni Giannoni & Kyle Ericksen

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