A game-changing brand and an impervious trend-setter, adidas Originals has been sending shock-waves throughout the sneaker community for years and an epicenter of that work emanates from their location on Wooster St. in New York City’s SoHo. To help celebrate this location’s 10th year in the business, adidas Originals decided to release a limited edition 10th Anniversary Collection comprised of some of the brand’s most-sought after products, including footwear, watches, and apparel. The two stars of the show have to be the re-release of the classic Rivalry Lo in a range of colorways as well as the limited edition Melbourne watch, which dropped last week. Each piece of the 10th Anniversary collection will be limited to only 150 units, so if you want to snag a pair of the Rivalry sneakers you’ll have to act fast when they drop on September 21st exclusively in SoHo. Stay tuned for additional surprises, news, and events to be unveil in the days to come.
adidas Originals – SoHo
136 Wooster Street | Map
New York, NY 10012
Release Date: September 21st, 2012 (Friday)