In a move to set itself apart from the typical Apple product presentations, CEO Tim Cook went to the "juicy" portion almost right off the bat this morning at San Francisco's Yerba Buena Center for the Arts. After Cook's brief opening speech, Phil Schiller got on stage in no time and unveiled the new Apple iPhone 5.
Quite surprisingly, almost all the rumors and leaks were true. Quipped with the new A6 dual-core processor, the iPhone 5 registered twice as fast as the current iPhone 4. Now, "taller" and thinner, its 1,136 x 640 4-inch Retina Display produces an even better resolution with 40% more color saturation. Battery life is better too, at 225 standby hours and 8 operational hours even when browsing with LTE connectivity. Oh, and officially, the iPhone 5 will have 4G connectivity as well as 2.4ghZ and 5gHz 802.11n WiFi connection. In an effort to "bring the world to you", Apple re-designed the iSight camera. Still with a f/2.4 aperture five-lens element 8 megapixel CMOS image sensor but now with a sapphire crystal construct, the iSight is able to capture Panorama size images too. The front facing FaceTime camera also got an update, now record in 720p HD video.
The most talked about upgrade, however, was the "Lightning" 9-pin dock connector. A replacement to the 30-pin connector, an ubiquitous design on iOS devices since 10 years ago, the 9-pin Lightning is all-digital and capable of handling eight-signal. Plus, its reversible so no need to worry about plugging it the wrong way.
At 18% thinner, 20% lighter, and twice as fast than its predecessor, the fastest, lightest, thinnest iPhone yet will cost the same as the iPhone 4, with price $199 for 16GB model, $299 for 32GB, and finally $399 for 64GB. Available in black or white, all will be ready for pre-order this coming Friday, September 14th. Orders begin to ship next Friday, September 21st.
Pre-Order Date: September 14th, 2012 (Friday)
Delivery Date: September 21st, 2012 (Friday)
Cellular + Wireless
GSM model A1428*: UMTS/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 4 and 17)
CDMA model A1429*: CDMA EV-DO Rev. A and Rev. B (800, 1900, 2100 MHz); UMTS/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 1, 3, 5, 13, 25)
GSM model A1429*: UMTS/HSPA+/DC-HSDPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz); LTE (Bands 1, 3, 5)
802.11a/b/g/n Wi-Fi (802.11n 2.4GHz and 5GHz)
Bluetooth 4.0 wireless technology
Power + Battery
Built-in rechargeable lithium-ion battery
Charging via USB to computer system or power adapter
Talk time: Up to 8 hours on 3G
Standby time: Up to 225 hours
Internet use: Up to 8 hours on 3G, up to 8 hours on LTE, up to 10 hours on Wi-Fi
Video playback: Up to 10 hours
Audio playback: Up to 40 hours
16GB or 32GB flash drive
4-inch (diagonal) widescreen Multi-Touch display
1136-by-640-pixel resolution at 326 ppi
800:1 contrast ratio (typical)
500 cd/m2 max brightness (typical)
Fingerprint-resistant oleophobic coating on front
Support for display of multiple languages and characters simultaneously
Camera + Photos + Video
8-megapixel iSight camera
Video recording, HD (1080p) up to 30 frames per second with audio
FaceTime HD camera with 1.2MP photos and HD video (720p) up to 30 frames per second
Tap to focus video or still images
Face detection in video or still images
Improved video stabilization
Photo and video geotagging
Audio formats supported: AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), HE-AAC, MP3 (8 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV
User-configurable maximum volume limit
TV + Video
AirPlay Mirroring to Apple TV support at 720p
AirPlay video streaming to Apple TV (3rd generation) at up to 1080p and Apple TV (2nd generation) at up to 720p
Video formats supported: H.264 video up to 1080p, 30 frames per second, High Profile level 4.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; Motion JPEG (M-JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format
Assisted GPS and GLONASS
Ambient light sensor
In The Box
New Apple EarPods with Remote and Mic
Lightning to USB Cable
USB Power Adapter
Apple Introduces iPhone 5
Thinnest, Lightest iPhone Ever Features All-New Aluminum Design, Stunning 4-Inch Retina Display, A6 Chip & Ultrafast Wireless
SAN FRANCISCOâ€”September 12, 2012â€”Apple® today announced iPhone® 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retinaâ„¢ display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology*â€”all while delivering even better battery life.** iPhone 5 comes with iOS 6, the world's most advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography and turn-by-turn navigation; Facebook integration; Passbook® organization; and even more Siri® features and languages.
"iPhone 5 is the most beautiful consumer device that we've ever created," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "We've packed an amazing amount of innovation and advanced technology into a thin and light, jewel-like device with a stunning 4-inch Retina display, blazing fast A6 chip, ultrafast wireless, even longer battery life; and we think customers are going to love it."
iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodized aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodized aluminum body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish.
The new 4-inch Retina display on iPhone 5 delivers even more pixels than iPhone 4S, making the already incredible Retina display even better. By making the screen taller, not wider, iPhone 5 is just as easy to use with one hand so you can tap, type and scroll the same way you always have, while enjoying even more of your content including amazing apps optimized for the larger Retina display, widescreen HD video, a full five days of your Calendar and more of every web page.
iPhone 5 supports ultrafast wireless standards including LTE and DC-HSDPA, so you can browse, download and stream content even faster. To support the latest LTE technology, Apple has pioneered a unique single-radio LTE solution that provides blazing fast speeds while fitting perfectly into the new remarkably thin design. iPhone 5 features dual-band 802.11n Wi-Fi support for a wireless experience up to 150 Mbps.***
The all-new A6 chip was designed by Apple to maximize performance and power efficiency to support all the incredible new features in iPhone 5, including the stunning new 4-inch Retina displayâ€”all while delivering even better battery life. With up to twice the CPU and graphics performance, almost everything you do on iPhone 5 is blazing fast for launching apps, loading web pages and downloading email attachments.
The 8 megapixel iSight® camera is the most popular camera in the world and with iPhone 5, it's even better. The new camera is completely redesigned with incredible optical performance, yet amazingly it's 25 percent smaller than the camera in iPhone 4S. The new iSight camera in iPhone 5 features a sapphire crystal lens cover that is thinner and more durable than standard glass with the ability to provide crystal clear images. The new panorama feature lets you capture jaw-dropping panorama images of up to 28 megapixels by simply moving the camera across a scene in one smooth motion. New video features include improved stabilization, video face detection for up to 10 faces and the ability to take still photos as you record. A new FaceTime® HD front facing camera makes FaceTime calls incredibly clear and can also be used for self portraits and recording 720p HD video. iPhone 5 also allows you to share photos with friends and family using iCloud's Shared Photo Streams.
iPhone 5 features the new Lightningâ„¢ connector that is smaller, smarter and more durable than the previous connector. The all-digital Lightning connector features an adaptive interface that uses only the signals that each accessory requires, and it's reversible so you can instantly connect to your accessories. The Lightning-to-30-pin Adapter is also available to connect iPhone 5 to legacy 30-pin accessories.****
iPhone 5 introduces new enhanced audio features including a new beam-forming, directional microphone system for higher quality sound, while background noise fades away with new noise canceling technology. iPhone 5 now includes support for cellular wideband audio for crisper word clarity and more natural sounding speech. Wideband audio will be supported by over 20 carriers worldwide at launch. iPhone 5 comes with the new Apple EarPodsâ„¢ featuring a breakthrough design for a more natural fit and increased durability, and an incredible acoustic quality typically reserved for higher-end earphones.
iPhone 5 comes with iOS 6, the world's most advanced mobile operating system with over 200 new user features including: an all new Maps app with Apple-designed cartography, turn-by-turn navigation and an amazing new Flyoverâ„¢ view; Facebook integration for Contacts and Calendar, with the ability to post directly from Notification Center; Passbook, the simplest way to get all your passes in one place; new Siri features, including support for more languages, easy access to sports scores, restaurant recommendations and movie listings;***** Siri and Facebook-enabled apps like Photos, Safari® and Maps; and Shared Photo Streams via iCloud®.
Pricing & Availability
iPhone 5 comes in either white & silver or black & slate, and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the 64GB model. iPhone 5 will be available from the Apple Online Store (www.apple.com), Apple's retail stores, and through AT&T, Sprint, Verizon Wireless and select Apple Authorized Resellers. iPhone 5 will be available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK on Friday, September 21, and customers can pre-order their iPhone 5 beginning Friday, September 14. iPhone 4S will also be available for just $99 (US) and iPhone 4 will be available for free with a two-year contract.****** iOS 6 software will be available on Wednesday, September 19 as a free software update.
iPhone 5 will roll out worldwide to 22 more countries on September 28, including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland.