eBay – New Logo

By - September 13th, 2012

eBay   New Logo

It all started with computer programmer Pierre Omidyar wanted to create the “perfect market”. (the “Pez Dispenser” story was a PR ploy to grab headlines) For eBay, that goal remains the same today, some 17 years later, but now under a very different consumer environment. Like numerous times before, eBay adept with a strategy, in addition, a brand new logo. Modern in style, the name and colors are the same though the interlocking letters are gone. The new logo also reflects the change in eBay users demographic. Largely an online auction site in the past, eBay today is a true virtual marketplace. With not just a website, but apps for all the major mobile devices out there, shopping can be done anywhere and at anytime. Plus, of its roughly 350 million listings, 70% of them sells new items and 65% are done without the bidding process. eBay, same brand, different look…

eBay   New Logo

eBay   New Logo

eBay   New Logo

eBay   New Logo

Our New Logo

Seventeen years ago this month, eBay created a new way for people to buy and sell practically anything. We’ve since helped millions of people launch their own businesses and helped change the way the world shops for things they need and love.

Today we’re creating the future again. We’ve been building the new eBay. And today, we’re proud to introduce a new look for the eBay brand.
eBay

Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today.

Today, most items sold on eBay are new, listed at a fixed “Buy It Now!” price. Our most successful sellers ship most items free, offer returns and deliver consistently great customer service. Shop eBay today and you’ll discover more visual search, making browsing for what you want simpler and more enjoyable. It’s easier than ever to compare new and previously owned items, helping you decide the best value for you. This is the new eBay.

On today’s eBay, you can buy a rare camera from a collector and a new digital point-and-shoot from a trusted electronics seller; a vintage dress from a fashion boutique owner and a new jacket from a designer you love; or a one-of-a-kind item from someone who shares your passion. You’ll also find great deals on new items from your favorite brands, retailers and local neighborhood stores. This is the new eBay.

We’re also creating new ways to sell and buy. eBay is a mobile commerce leader. Our mobile apps have been downloaded 100 million times, and this year we expect over $10 billion in volume transacted via mobile. Shopping anytime, anywhere? This is the new eBay.

We intend to keep creating better ways to buy and sell. We’ll keep helping sellers of all sizes from individuals and small merchants to top brands and retailers compete in today’s rapidly changing world. And eBay will become more personalized, tailored to the way you want to shop. We will be local and global, giving buyers and sellers incredible choice and opportunity.

In September 1995, eBay began by connecting a seller with a buyer who wanted a broken laser pointer. Today, we’re still focused on connecting buyers and sellers, anytime, anywhere, to the things they need and love.

Welcome to eBay today. And stay tuned. There’s more to come.

Devin Wenig
President, eBay

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