On paper, its listed as a production company, in reality, however, its much more. Since 2010, creative community simply known as hitRECord consistently provided an expressive platform for its 100,000+ members. Established by actor Joseph Gordon-Levitt, best known for his roles in Inception, The Dark Knight Rises, and the upcoming sci-fi action Looper, hitRECord is unique in the sense that it encourages ideas from far flung fields to cross pollinate. An aspiring novelist can self-publish a book with the help of a graphic designer and even create a short film thanks to a videographer’s contribution. Already an ideal distribution platform, hitRECord is about to have an even greater reaching influence thanks to Levi’s recent sponsorship. This coming fall, Levi’s will help in publicize three original short films created by hitRECord members. The denim label will also support a six-city tour along with exhibition of original art works, all again by hitRECord members. Finally, the new partnership will allow Gordon-Levitt to build a larger hitRECord network, permitting even more creative collaborations along different mediums and disciplines. Visit hitRECord.org or the video below for more information on this new partnership.