Herman Miller Why Design Series | Don Chadwick

By - September 17th, 2012

herman miller why design series don chadwick Herman Miller  Why Design Series | Don Chadwick

Following the inaugural installment of Herman Miller’s “Why Design” profile series featuring Yves Behar, this latest episode offers insight into the creative mind of Southern California native Don Chadwick, co-creator of Herman Miller‘s legendary and iconic Aeron Chair. Speaking from his studio in L.A., Chadwick expounds on his love of photography, calling the camera a guide that enables him to see things the average person doesn’t, which is, he adds, the ultimate function of a designer. He goes on to stress the importance of the camera in terms of selectivity, meaning the extraction process of the “visual language” that surrounds the curious designer. The camera becomes, essentially, “an extension of your eyes.” Check out the engaging video below.

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